The Tanning of America has ratings and 35 reviews. bfred said: I have a lot of Steve Stoute, founder and CEO Translation Consulting & Brand Imaging. The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new. 24 Oct Steve Stoute, founder and CEO of Translation, explains why hip-hop He is the author of The Tanning of America: How Hip-Hop Created a.

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The books focus was mainly on marketing but proofed very informative in showing us the path that hip hop has taken and how it influenced purchasing. View or edit your browsing history. The Tanning of America provides that very translation guide. The Tanning of America: Unbound Worlds Exploring the science fiction and fantasy universe. Oct 07, Tim O’Hearn rated it liked it Shelves: Very informative book written by former hip hop exec Steve Stoute.

Add both to Cart Add both to List. To Stoute, survival of the fittest means you have to be ever evolving and always paying attention to cues.

The Tanning of America by Steve Stoute |

It is my favorite chapter. Buy the selected items together This item: Exclusive Interviews with Dr. Morbi tincidunt nibh quis libero hendrerit eu tincidunt nibh auctor. Rebecca Holly Tanninb Scott. Apr 27, Nathan rated it liked it. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers.


To view it, click here. Steve Stoute’s understanding of how hip-hop morphed into mainstream culture enabled him to relate to a new generation of thinking, which catapulted him to the forefront of pop culture – where he still remains today. Looking teh this from a marketing eye I thought the book was amazing, looking at this from a black woman in I thought this book lacked depth of the struggle to market to mainstream and keep the authenticity and culture in the culture so the culture profits!

Tanning in one form to me means assimilation into mainstream culture. It’s also an interesting read for hip-hop lovers and marketing gurus. Quite informative, expressed numerous examples on the effect of connecting relative businesses for the benefit of the investors and the public.

Feb 14, LiteraryMarie rated it really liked it. Both books followed a similar arc and a similar story in which they both observed and rode the wave of hip hop culture to the shores of power, money and success.

Shopbop Designer Fashion Brands. I flunked Sambo University.

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

Anyone who’s interested in culture and marketing and the interaction ammerica them would enjoy the premise of this book. Oct 01, Alejandro rated it it was amazing Shelves: It tsoute discusses brands that failed to do it, including the Dell and Sony MP3 players, Gap, and others.

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Previous page of related Sponsored Products. It was also inspiring; Stoute was not afraid of stating that he did not complete college during the beginning of the novel.

The Tanning of America

Surprised interview with Eminem was crafty, gave more of an insider’s approach on the “tanning sttoute America” and in hip-hop. Sat down the day it came out and started reading. Page 1 of 1 Start over Page 1 of 1. The Aftermath is as close to the truth as one can get. Hardcoverpages. Jan 13, Sonia rated it really liked it.

Ships from and sold by Amazon. I enjoyed the narration by Kerry Washington, and Amwrica wish I would’ve counted the number of times Steve wrote “aspiration” or “aspirational”. The book also features insightful thoughts and stories from industry leaders in music and marketing.