PROJECT REPORT ON MARKETING STRATEGY OF PARLE COMPANY In the .. Makers of the world’s largest selling biscuit, Parle-G, and a host of other very. Parle marketing mix explains the business & marketing strategies of the brand. Though famous for Parle G, Parle products offer various options in other. 31 Aug As per the stats the market of biscuits in India is Rs. – crore (Rs. billion). Out of all the players in the biscuits, Parle-G holds the.

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Parle has markeging 23 manufacturing units which caters to over wholesalers. This was done in order to build a brand association and connect with common people.

Lives all over india and abroad parle products also has parle g marketing strategy market of parle-g parle g is taken by parle for parle -g as a marketing strategies. Rural marketing strategies — learn rural marketing in simple and easy steps starting from parle g marketing strategy g tikki packs rs 2 and customized tvs by in india, most of.

Marketing Lessons Taught By ‘Parle G’

This gives an insight in the Parle marketing mix. With changed aspirations, biscuit consumption has moved to new premium formats. The wide distribution and availability of the brand ensures that people keep Parle G as their first preference of biscuit over other brands.

The low pricing strategy of Parle G has enabled it to retain its position as a market leader marketnig several new biscuit brands coming in the market as its competitors.

Lesson Learnt- A Great product is the backbone to a strong brand. The marketing mix of parle g shows the 4p’s of parle biscuits which is one of the most trusted names amongst indian brands and is marketibg oldest biscuit brandits parent company parle products was established in the year and the company started the manufacturing of biscuits in the year The companies are not associated with MBASkool in any way.


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Owing to its parle g marketing strategy and value-for-money positioning, it has been able to generate large volume-sales. Parle has grown to be a multi-million dollar company which is famous for providing quality products. The company ensured that it did not compromise on the quality of biscuits and with constant innovation kept its price low even when there was a rise in inflation each year. Top Companies Lists Specifically, to Parle G, the company promoted using the logo of a young girl and later also had an ambassador for the brand.

Marketing and strategy rural india consists of villages that housepeople strateg are parle-g priced at rs 2.

Parle is primarily divided into 3 product categories: Parle-G was first manufactured in the year on a very small scale in Mumbai but was quickly accepted by biscuit lovers. Restaurants, hotels and even small dhabas prefer keeping Parle G as the biscuit to be served along with tea or coffee.

It was parle g marketing strategy time for Parle to differentiate itself from the competitors and rise above all. Apart from that, there are depot agents which further help in expanding the distribution network.

Parle g marketing strategies College paper Academic Writing Service

Parle invested a lot of time and effort in coming up with a good taste yet affordable biscuit brand. Biscuits, Paarle, Snacks which are available mainly in India. Marketing strategy marketing strategy is the complete and unbeatable plan designed specifically for attaining the marketing objectives of the firm the market objective indicates what the firm indicates, what the firm wants to achieves, the marketing strategy provides for achieving them.


Discuss parlf marketing strategy within the hi can u send prale g distribution information for rural urban and international who should india.

Parle Marketing Mix (4Ps) Strategy

Parle was able to connect with the children by sponsoring shows like Shaktimaan where Parle started giving out merchandise for the same. The names and other brand information used in the Marketing Mix section are properties of their respective companies.

Parle has been active when it comes to promotions or tv advertisements. Even when the prices of the key ingredients Vanaspati, sugar and wheat went up, its price hovered at around Rs 4 for a pack.

Apart from Parle G, all other products of the company are also promoted pare with innovative marketing campaigns.

Thanks for sharing about the brand. However, Parle-G tackled the competition very professionally. This helped the brand to differentiate itself from the foreign competitors and led to a high recall value among the customers.

Parle wanted to compete in mass market and thus sold biscuits at a very low price possibly the lowest in the industry. A brand born before its country emerged to be an independent nation: Parle has over 23 parle g marketing strategy units which caters to over wholesalers.